By Talia Abbas and Andrea Navarro
All products featured on Glamour are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. Nipple Lingerie
Lingerie is a key wardrobe essential—after all, it’s the first thing you put on and the last thing you take off every day—and the best lingerie brands are designing underwear that anyone can appreciate. Think simple yet sexy lingerie styles that support and come in a wide range of sizes.
A handful of direct-to-consumer brands, like Cuup and Thirdlove, are leading by example in the realm of form meets function. Both are using technology—and real women’s measurements—to reengineer lingerie that’s more size-inclusive and representative of women’s bodies. Others, like Dora Larsen, Journelle, and Savage x Fenty, home in on the experience of wearing lingerie with materials and cuts that are slinky but also exceedingly comfortable.
On this list, you’ll find the best places to buy lingerie across all bugets, styles, and sizes—from bras for small boobs to plus-size bras and styles for large busts. So whether you’re looking for cute bralettes and comfortable thongs; moisture-wicking undies for sweaty summer work outs, or memorable bridal lingerie sets for the big night, we rounded up 25 of the best lingerie brands to shop right now.
You may be familiar with Journelle for its expert curation of designer lingerie, but the multi-brand boutique also designs gorgeous bras, thongs, and sleepwear under the Journelle Collection label. Most of the styles are for everyday wear (push-up and plunge bras, balconette bras, demi bras, and briefs), but there are a few cheeky surprises if you want something more enticing.
The perfect bustier top, thanks to For Love & Lemons. The brand makes fun, flirty, and whimsical silhouettes—garter sets, cutout one-pieces, and corsets—in detailed fabrics and prints. (And if you’re looking for cheeky high-waisted bikinis that’ll make waves, For Love & Lemons has you covered in that department too.)
For Love & Lemons Heart Window Underwire Bustier
For Love & Lemons Heart Window Thong Panty
Gone are the days of boring, muted lingerie sets. Dora Larsen creates satin and lace options that are equal parts vibrant and minimalist, like this pair, that can spark an instant mood boost.
Dora Larsen Alba Lace Plunge Bra
Dora Larsen Alba Lace Briefs
Bluebella has become a mainstay in the lingerie department, and it’s not hard to see why. With flirty bodysuits, cutout bras, and cute sleepwear coming in at under $100, you won’t regret adding this brand to your rotation.
Feminine and comfortable, Eberjey is known for its pretty and comfy bras, bralettes, and lace thongs that you can easily wear under a number of outfits—though we recommend layering them under the brand’s ultrapopular loungewear.
Just because it’s unlined doesn’t mean it lacks support. Cuup’s innovative mesh bras won over a number of Glamour editors when we reviewed the brand. The pieces are made of a single airy layer that supports and shapes you in all the right places. Don’t miss the new swimwear collections, either; the brand debuted a handful of one-piece swimsuits and beach coverups earlier this spring that are perfect for summer Fridays at the beach.
It’s no exaggeration to describe La Perla as the pinnacle of luxury lingerie. The Italian brand has been around for more than 60 years and counts celebrities like Kendall Jenner, Lady Gaga, and Charlize Theron as fans.
La Perla Maison Contouring Triangle Bra
La Perla Maison Contouring Tulle Thong
If you’re looking for soft-cup lace bralettes, cheeky boy shorts, or comfy thongs (yes, those exist) you can wear every day, consider your search over. There’s something so unique about the fabrics Hanky Panky uses that one Glamour writer dubbed the brand her “one true lingerie love.”
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Hanky Panky Signature Lace Boyshort Panties
Hanky Panky Cotton Original Rise Thongs (3-Pack)
Say hi to the bra that’s going to ruin all other bras for you. The Natori Feathers Bra has a cult following (even Lady Gaga is a fan!), and at $68, the price point is just right for a workhorse piece—not to mention there are a ton of bra sizes (30A to 38DD) and classic or seasonal colors to choose from.
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Natori Feathers Feathers Underwire Contour Bra
Natori Escape Lace Girl Briefs
It’s easy to feel complete when your bra and underwear match, but Love Stories makes mix-and-match lingerie in luxe silk and lace that is just as fun to buy as it is to wear.
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Love Stories Satin Soft-Cup Triangle Bra
Love Stories Roomservice Satin Thong
Fleur du Mal makes boudoir styles in deceptively comfortable cuts and fabrics—like this satin and lace set. Boardroom energy meets bedroom fantasy.
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Fleur du Mal Lily Satin Bra
Fleur du Mal Crochet Lace Lily Satin Thong
Sweet, but make it Savage. Rihanna’s lingerie line of embellished separates, onesies, and cheeky Brazilian cuts look best with clothes off and the lights on.
Savage x Fenty Savage Not Sorry Unlined Lace Balconette Bra
Savage x Fenty Going Platinum Mesh Bustier
Agent Provocateur is where to shop when you want something that’s moody and romantic. Its hotter-than-hot intimates are perfect for when you want to make an entrance. Case in point: a frilly bodysuit and ouvert panties galore.
Agent Provocateur Lorna Heart Open Panty
Insta-friendly label Only Hearts creates lingerie and everyday essentials that are ethically made in the US with local, deadstock, organic, recycled, and certified made-in-green materials. Shop its beautiful babydolls, mesh bodysuits, and bikini briefs with signature heart prints, bows, and cutouts.
Only Hearts Weekend in Phoenicia Square-Neck Cami
Only Hearts Weekend in Phoenicia Sleep Shorts
If anyone was going to do shapewear right, it would be Kim Kardashian West. Her Skims collection of ribbed bras, cropped tanks, and boxer shorts work under all kinds of strappy, backless tops and dresses, and the stretchy cotton fabric is comfortable enough to wear for hours on end. (We know because we’ve tried.)
Skims Fits Everybody Triangle Bralette
Skims Fits Everybody Dipped-Front Thong
Known for its seamless lace and breathable mesh styles, Cosabella (whose name translates to “beautiful thing” in Italian) makes lingerie that works under the trickiest of outfits.
Cosabella Soire Confidence Curvy Bralette
Cosabella Soire Confidence Classic Thong
For sexy plus-size lingerie pieces, meet Cacique by Lane Bryant. You’ll find teddies, chemises, open-back panties, sexy bras for bigger busts, and so much more. Even better? The brand runs regular promos, so keep an eye out for those bargain deals.
Lane Bryant Lace-Back Bikini Panty
Lane Bryant Front-Close Boost Plunge Bra
This Italian lingerie brand (part of Calzedonia) makes sexy yet affordable underwear and bodysuits that you don’t want to tear off the second you get home.
Intimissimi Emma Silk Triangle Bra
The perfect amount of soft, cozy, and comfy. The all-American brand is known for its wear-with-anything bralettes and underwear.
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Aerie Lace String Thong Underwear
Aerie Beach Daze Lace Padded Bralette
If there’s no distinction in your top drawer between “everyday” and “occasion” lingerie, then you’ll love New York–based Araks’s dreamy, barely there undergarments. Think wire-free styles, unique colors, elevated granny panties (definitely a thing), and lots of satin and mesh inserts.
Created with comfort in mind, Le Mystère’s bras are the kind you wear and completely forget about—they fit that well. The brand designs bras from size 32A to 44H and covers most categories: lace bras, smooth full-coverage foam cups, and actually cute maternity bra styles.
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The Mystery Sexy Mama Underwire Nursing Bra
Le Mystère Second Skin Wireless Bra
If your underwear doesn’t make you feel invincible, you’re probably not wearing the right pair. Enter Stripe & Stare. The brand uses MicroModal in all its products, which is a sustainably sourced material made from beechwood trees. The fabric breathes with the skin and holds its shape better than cotton.
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Stripe & Stare Bikini Briefs
Stripe & Stare Basics Thong Box
For a twist on your classic black lingerie, look to Else’s dreamy sets, which are handmade in an Istanbul atelier.
Else Bare Soft Plunge Bra
Sexy Bodystocking Using the measurements of millions of women, Thirdlove has created more than 80 bra sizes you can choose from, including half-cup sizes (from A to I). The 24/7 Classic T-Shirt Bra started it all—and set a new standard for fit and comfort among other T-shirt bras. It has thin memory foam cups that mold to your shape and soft, pleated shoulder straps that won’t dig grooves into your shoulders.